Sony Reader PRS-505 eBook Reader

The Sony Reader PRS-505 is the 2nd generation of an earlier model, PRS-500, or the 3rd generation of Sony Reader considering the LIBRIe in 2004 (the first ever using the eInk display). This model is available in silver and dark blue. At $299 a piece, it's been a vast improvement over the PRS-500 model particularly on the display side: faster refresh rate, reduced ghosting effect, better contrast. The E-ink technology brings in a paper-like quality, readability under sunlight, with an almost 180 degrees viewing angle. The physical design is also simpler and more compact: thinner by 0.2"; fewer, simpler, and more efficient button layout to avoid accidental push; a larger storage to occupy a maximum of 160 eBooks. The battery lasts as long as the time you can read 7500 pages without recharging.
Thousands of contents with approximately 16,000 titles - new releases, classics, popular book titles - are downloadable from the Sony eBook Store. However, the eBook Store is only limited to U.S. customers. It's eBook Library 2.0 PC Software that comes included allows easy file transfer into the reader. Other formats supported by the reader are PDF, RTF, TXT, DOC, and BBeB®.
Sony Reader PRS-505 Product Specification:

• Price: $299
• Size: 4.8" x 6.9" x 0.3"
• Weight: 255 g
• Display: 6" diagonal E-Ink, 4 grayscale-level, 600 x 800 pixel resolution (170 dpi).
• Memory: 128 MB minimum RAM, 20 MB minimum storage, potential expansion of up to 10 GB using 8 GB of Memory Stick Duo and 2 GB of SD Card.
• Battery: 7500 page turns without recharge.
• Format: BBeB, TXT, RTF, DOC, JPEG, GIF, PNG, BMP, MP3, AAC.
• Connectivity: Broadband internet connection, USB 1.1 and 2.0 connection to PC.

c|net made a video review on this version of Sony reader. Check it out.